Google Knowledge Graph

Local Search, Marketing

You have to take a read here, if you expect to be in business during 2015!

Google’s Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google’s capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part of the Google App), tested out Siri, and got our hands on a Windows phone so we could test Cortana, and took them all for an extended test drive.

http://www.stonetemple.com/great-knowledge-box-showdown/

Voice Search

Why is Google so Valuable?

Local Search, Marketing

Google Appanoose County

Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.

Would you rather hunt for customers, or make yourself available to customers hunting for you? SEO allows you to tap the value of search, with your customers finding your business when they need your products & services!

Facebook Business Pages Becoming Better for Business

Local Search, Marketing

And today, Facebook announced a new option for Pages to display to those visitors — the ability to add call-to-action buttons to the top of Pages. The buttons — Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video — can link to any destination on or off Facebook. Dollar Shave Club tested a Sign Up button and was pleased with the results, Brian Kim, the company’s director of acquisition, said in the Facebook blog post announcing the new feature.

KEYWORDS & PHRASES THAT TRIGGER THE LOCAL CAROUSEL

Local Search, Marketing

Here are lists of keywords that trigger the new Local Carousel. I noticed that while there was some overlap between the lists there was also a number of unique words on each list. I assembled them into one list and with some additional research on my part expanded the combined list to over 300 words.

As with all things Google there are obvious trends and always a few oddities. For the most part the phrases do revolve entertainment, recreation and leisure activities.

Here are some:

Accommodations

Family Fishing Trips

Parks

Family Restaurant

Party painter

Alcohol

Fast food

Photography Gallery

Fine Art

Piano Classes

Hangouts for Android gets smart suggestions, location sharing

Marketing, Uncategorized

Another reason for Google

Gigaom

Watch for an update to Google Hangouts in the Play Store today: Google announced on Wednesday morning that a new version of the mobile chat and SMS app is rolling out. Aside from minor visual features — stickers and video filters — the app gets a little smarter.

For starters, when someone asks “where are you?” during a chat, Hangouts will automatically surface a “share my location” button. Tap it and you’ll see a map of your surroundings where you can choose for Hangouts to share your actual [company]Google[/company] Maps location.

hangouts share your location

Of course, that’s just an option; you don’t have take Hangouts up on it. Google says this type of smart suggestion is “the start of something new,” so I’d expect future Hangouts versions to include action options based on context and conversation — similar to Google Now. The app might prompt you to share your agenda when a…

View original post 91 more words

Thinking About Not Marketing? Think Again

Marketing

A FEW HUNDRED THOUSAND DOLLARS IS A DROP IN THE MARKETING BUCKET FOR A LARGE CORPORATION
By ShaneCultra
Jun 07
2011
To most people a million dollars is a life changing amount of money. More than they’ll make it 10, sometimes 20 years. To a corporation trying to reach millions if not billions of users, it’s a drop in the bucket. Think of all the commercials, print ads, and sponsorships that you see daily and you’ll realize that many companies spend millions A DAY. A domain that makes it easier to reach those customers is worth hundreds of thousands, if not millions of dollars in saved advertising expenditure. It is also a great way for a new company to instantly become recognizable in the chaos of what is presently very spread out marketing channels. While I’m not saying that companies should go out and spend a million dollars on a domain, what I am saying is that companies have the financial ability to get a name that they see best serves their marketing purposes.

Take a look at a few of the corporate US marketing budgets from 2010 and tell me if you think a domain purchase is going to cause an impact on their financials. You may not even find out how much they spend on a domain because they will consider even a few hundred thousand an inconsequential amount and won’t legally have to list it in their corporate reports.

Berkshire Hathaway

$1,153.6 million

American Express Co.

$1,294.2 million

Anheuser-Busch InBev

$1,467.2 million

Apple

$376.9 million

AT&T

$2,797.0 million

Ford Motor Co.

$1,516.8 million

General Electric

$1,575.7 million

And Finally WHY

Marketing

Unfortunately, it doesn’t work that way. Painting over the cracks might make a building look better , but it won’t fix structural defects beneath the surface.

Restoring a business’ search rankings is harder work than preventing the slide in the first place. It is also more expensive.

Until things are fixed, your business will move at a snail’s pace, limping around, losing money, underperforming, and being overtaken by competitors.

Organic Search Is Ubiquitous
The popularity and growth of organic search is hard to deny. According to the Pew Internet & American Life’s Search Engine Use 2012 report:

In January 2002, 52% of all Americans used search engines. In February 2012, that figure grew to 73% of all Americans. On any given day in early 2012, more than half of adults using the internet used a search engine (59%). That is double the 30% of internet users who were using search engines on a typical day in 2004. And people’s frequency of using search engines has jumped dramatically.
Organic search impacts nearly everything your customers do today, and it will only become more ubiquitous in the years to come. Now is the time to position yourself to take advantage of this shift. The action you take must be professional, strategic and meaningful – cosmetic changes aren’t enough.

You must integrate organic search into your marketing strategy in a manner that connects it to all other business processes. Make it the heart of your customer acquisition — because just as the heart pumps blood to every part of your body, organic search will pump customers and cash into each section of your business!

Mobile Search: A New Frontier
Mobile search has created a paradigm shift as well. When I use my smartphone to search for sushi, Google shows me results for Nydalen in Oslo where I live, not in Bergen (which is another part of the country).

Even within Oslo, my search result rankings change as I move around. That’s because Google is tracking where searchers are (through GPS) and serving up results from the vicinity.

It doesn’t matter if you’re a pure online business or a brick-and-mortar store. Mobile search with a local flavor has changed the game, and organic search results have never been more critical.

It’s no longer 10 blue links on a page. You must start thinking differently to dominate the results so your best customers and prospects can find you.

Things like how well you treat customers, how delighted buyers are with your service, and even apparently trivial things like whether your restaurant smells of cigarette smoke, could influence customer reviews… and in turn impact your search rankings.

Final Thoughts
Consumers have made organic search an integral part of their lives, and businesses and the economy have been deeply transformed as a result. Some are calling this a revolution. I think of it as an evolution of how businesses have changed to better serve their clients.

Because ultimately, this isn’t Google dictating terms to you – it’s your customers who are really driving the shift. And If you don’t listen to them, you won’t survive.

Google Maps Centerville Iowa